Photographer, broadcaster and storyteller

Jazmin Morelos

From the story to the stage.

Interviews, photography, and press
for Latin music and culture.

Son Rompe Pera performing live at The Independent in San Francisco
Son Rompe Pera, The Independent, San Francisco, 2026

Featured

Juanes · Celso Piña · Wu-Tang Clan · Jurassic 5 · Aterciopelados · Omar Sosa · Monsieur Periné · León Larregui · iLe · Lido Pimienta · Helado Negro · Los Mirlos

On air: Behind the Escena airs on KPOO 89.5 FM in San Francisco every third Thursday of the month, 7 to 7:30 PM, within El Pájaro Latinoamericano with Chelis López and Jorge Bustamante.

Live: Interviews and livestreams on Instagram and YouTube.

Selected work

Work

Lido Pimienta and Chancha Vía Circuito on stage

The interview · San Francisco

Lido Pimienta & Chancha Vía Circuito

Sixteen years after their first song, she chose him to executive produce Caribenya.

Produced, interviewed and photographed by Jazmin Morelos

Son Rompe Pera playing marimba on stage

The interview · The Independent, SF

Son Rompe Pera

On the marimba they ran from, and the one carrying them around the world.

Produced, interviewed and photographed by Jazmin Morelos

Andrea Béjar singing into a microphone under purple light

Live · San Jose Civic

Andrea Béjar

Opening for Juanes, October 14, 2026. Remember the name.

Interviewed and photographed by Jazmin Morelos

Roberto Carlos Lange and Fabi Reyna performing outdoors

The interview · Yerba Buena Gardens, SF

Helado Tropical

Roberto Carlos Lange on building Helado Tropical with Fabi Reyna, and how one song turned into a band.

Produced, interviewed and photographed by Jazmin Morelos

Portrait of Liza Jiménez

The interview

Liza Jiménez of Pochazmo

Coming back to her own voice.

Produced, interviewed and photographed by Jazmin Morelos

Rumbo Tumba playing a charango on a blue lit stage

The interview

Rumbo Tumba

From punk basements to Andean landscapes, one loop, one instrument and one border at a time.

Produced, interviewed and photographed by Jazmin Morelos

El Pecado de Juana on stage at The Freight

Live · The Freight, Berkeley

El Pecado de Juana

San Jose rock built on raw nerve meets the Berkeley stage.

Photographed by Jazmin Morelos

Los Mirlos singer with a tambourine raised

The interview · The World Meets Los Mirlos tour

Los Mirlos

The pioneers of Peruvian Amazonian cumbia, on taking their sound to the world.

Produced and interviewed by Jazmin Morelos

Interview archive

More than 85 interviews since 2010.

Photography

From the pit

Swipe to see more

Juanes singing liveAndrea Echeverri of Aterciopelados singingLive concert photo 1 by Jazmin MorelosLive concert photo 2 by Jazmin MorelosLive concert photo 3 by Jazmin MorelosLive concert photo 4 by Jazmin MorelosLive concert photo 5 by Jazmin MorelosLive concert photo 6 by Jazmin MorelosLive concert photo 7 by Jazmin MorelosLive concert photo 8 by Jazmin MorelosLive concert photo 9 by Jazmin MorelosLive concert photo 10 by Jazmin Morelos

Services

Services

01

Interviews and Features

Radio, on-camera video, bilingual digital features.

02

Photography

Live, backstage, editorial portraits, press assets.

03

Publicity and Media Placement

Press strategy, EPKs, press releases, and interview placement across Bay Area public radio and Latino media.

04

Cultural Curation and Advisory

Operations and booking for labels and artists, bilingual cultural strategy.

Community

Community

I'm Jazmin Morelos, a bilingual photographer, broadcaster and storyteller rooted in the Bay Area's Latino cultural scene. I've interviewed artists from Café Tacvba to The Wailers, and I bring a decade of program leadership to every artist and organization I work with.

The work doesn't stop at the stage.

La Peña Cultural Center board members together on a porch

Governance

La Peña Cultural Center

Board of Directors, Governance Chair and Secretary.

Summer 2024

Black and Brown Girls Who Code

Founded, self-funded, and taught a summer coding program for girls of color at La Peña Cultural Center.

Summer 2025

Youth Comedy Writing Workshop for Mental Health

Founded, self-funded, and taught a youth comedy writing program at La Peña Cultural Center.

San Francisco City Hall lit in green, white and red for Mexican Independence Day

Mexican Consulate, San Francisco

Mexican Independence Day at SF City Hall

Contributed to the Mexican Consulate's Independence Day celebration at San Francisco City Hall.

Contact

Let's talk.

Booking interviews, coverage, and press work.

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